Triloch · Logo & Identity
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Medical
A pharmaceutical identity where the mark does double duty: a butterfly for life, a pill for the medicine, a leaf for what it is made of, and the H the name needs.
Butterfly
Pill
Leaf
Letter H
Reading the mark
Rounded letterforms
Arial Rounded MT Bold, soft ends so a medical name still feels kind
Butterfly, leaf, pill
Four petals read as wings, as leaves, and as a tablet split in two
The hidden H
White gaps between the petals cut the shape of the final letter
Palette
Clinical Blue
1963AD
Vital Red
DB2D27
Deep Indigo
36355D
Pack White
FFFFFF