K's Platinum · Logo & Identity
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Perfume
K's Platinum monogram
A monogram for a perfume house, drawn as one continuous line: the K sits inside a swash that loops back to become the apostrophe s.
Built to the client's brief and carried straight onto the bottle, where it is etched rather than printed.
K's Platinum Midnight Luxe bottle
Reading the mark
K's Platinum monogram
Didone K
Hairline serifs and a heavy stem, the couture end of type
The apostrophe s
Possessive, not plural, so the house reads as a person's name
A single swash
One stroke wraps the K and finishes as the s, like a trail of scent
Palette & lockups
Ink Black
1A1A1C
Platinum
D8DADE
Brushed Steel
8E9298
Paper
FFFFFF
K's Platinum monogram in black
Black on light, for print and stationery
K's Platinum monogram in platinum
Platinum on black, for glass and packaging
Applications
Aurum Edge bottle on black silk
Aurum Edge, matte black label
Midnight Luxe bottle with brushed metal label
Midnight Luxe, brushed platinum label