Kesh SMS · Logo & Identity
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Shampoo
A haircare wordmark built around a single stroke: the S is a twirl of hair, drawn smooth enough to stand in for the shine the product promises.
Twirl of hair
Smoothness
Letter S
Hair colour
Reading the mark
Karatone serif
High-contrast strokes, salon rather than pharmacy
Brown for hair
Only the twirl takes colour, the rest stays ink black
One S, two words
The swash carries Kesh into SMS, so the name reads as one gesture
Palette & lockups
Hair Brown
9D6714
Ink
231F20
Warm Bronze
8B5F2E
Applications
